Launch and migration
New sites go live without losing what the old one earned. Every retired location page gets a redirect, and a broken-page check runs every week after launch.
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Franchise systems
Every location found.
Every location found.
Every lead counted.
A franchise brand runs one website and one ad budget for hundreds of owners. Then each location drifts. Gravitas runs the digital side of the system as one operation and checks every location, every week.
Not sure where your system stands? Start with a free checkup
01
Corporate program
The work that has to be right everywhere at once. One team owns the site launch, the tracking, the national ads, and the numbers, so corporate gets one answer instead of four vendors.
A good place to start when
A site migration is coming, tracking breaks in one region, or corporate can't tell which locations are winning.
Tracking and privacy
Tag Manager, GA4, and call tracking set up once and enforced at every location. Consent rules honored state by state, with written verification your legal team can review.
Start a conversationNational ads that buy leads
Automated rules block searches from people who were never going to buy and pause keywords that spend without producing a lead. A budget guard keeps every month inside its limit.
Learn moreReporting at three levels
National, region, and location dashboards built from the same data. Corporate and each owner look at the same numbers.
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02
Location care
A monthly plan each owner can buy for their own location. Page updates, fresh local content, and the small fixes that keep a location page bringing in work.
A good fit when
Owners ask corporate for page changes it has no time to make, or local pages haven't changed since launch.
Essentials
A few hours of page updates each month, a monthly spotlight, one search fix, form tests, and a short recap email.
Growth
More update hours, new local content every month, and a quarterly results call with the owner.
Premier
The most update hours, several content pieces a month, a new service section each quarter, and a full monthly report.
03
The weekly watch
Hundreds of locations can't be checked by hand. Automation checks them every week, and a person decides what to fix.
01 / AUDIT
Check every location.
Pages, tracking, consent, listings, and ads, location by location, so the baseline covers the whole system.
02 / FIX
Fix it once, everywhere.
Problems get solved at the template, container, or account level, so the same issue doesn't come back at the next location.
03 / WATCH
Catch drift early.
Scheduled checks flag broken pages, tracking that stopped firing, and ad spend with nothing to show for it.
04 / REPORT
Show what changed.
What we fixed, what moved, and what needs a decision from corporate or an owner.
FAQ
Common questions.
Who pays, corporate or the franchisee?
Both can. Corporate funds the system-wide work: launch, tracking, national ads, and reporting. Franchisees can buy a location care plan directly, within the rules corporate sets for what can change on a location page.
Can you work alongside our current web vendor?
Yes. We can run launch checks, tracking, ads, and reporting next to the team that builds and hosts your site. If the site itself needs a new home later, we can take that on too.
Is this only for large franchise systems?
No. The weekly checks are automated, so a system with 20 locations gets the same weekly coverage as one with hundreds. The size of the system changes the scope of the corporate program, not the quality of the watch.
Where does AI fit in?
AI and automation do the repetitive watching: broken pages, tracking gaps, wasted ad spend, listing mismatches, and first drafts of local content. A person reviews what they find and makes the call before anything changes.
What does the free franchise checkup include?
Send us your location finder page. We check ten locations for broken pages, tracking gaps, consent problems, and listing mismatches, then send a short recorded walkthrough of what we found. No call required.
Free franchise system checkup
Send us your location finder page. We check ten locations and send back a short recorded walkthrough of what we found. No call required.
Request a checkup