Experience design (UX/UI)
Research-informed interfaces designed for how people actually behave, not how we wish they would.
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Capabilities
Three disciplines.
Three disciplines.
One business goal.
The experience customers see. The marketing that brings them to you. The technology that makes it all work. Gravitas connects the three.
Senior engineering connects every discipline. Explore the foundation
01
Digital experiences
Make every interaction feel considered. Websites, mobile apps, and platforms that help people find their way and take the next step.
A good place to start when
Your site has outgrown its design, customers get stuck, or a new product needs to take shape.
Websites & commerce
Fast, custom-built sites and web applications for companies that have outgrown their template.
Learn moreWebsite redesign
For when the current site is costing you customers. Rebuilt around conversion, not a fresh coat of paint.
Learn moreMobile apps
Native and cross-platform iOS and Android apps built for performance and daily use.
Learn moreDesign systems
One system for brand and product. Consistency at scale, flexibility where it matters.
Learn moreCreative direction
Your brand, translated into digital experiences that feel intentional and unmistakably yours.
Learn morePhysical to digital
Kiosks, in-venue apps, wearables, and connected environments where digital meets the real world.
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02
Marketing technology
Connect the first click to the customer relationship. Bring your campaigns, CRM, data, and follow-up into one measurable journey, with shared definitions and clear responsibility at every handoff.
A good place to start when
Marketing tools are disconnected, leads lose context, or your reporting stops at clicks.
CRM & lifecycle automation
HubSpot and CRM architecture, lead routing, data cleanup, and the automated follow-up that keeps a lead warm without a person chasing it.
Start a conversationAnalytics & attribution
GA4, Tag Manager, call tracking, and dashboards that tie campaign spend to inquiries and closed business.
Start a conversationPaid media (PPC)
Google Ads management focused on leads and revenue, not impressions.
Learn moreSearch engine optimization
Build a site that deserves to rank, then make sure Google knows it.
Learn moreAI search visibility (GEO)
Get cited by ChatGPT, Claude, Perplexity, and Google AI Overviews, not just ranked.
Learn more01 / ACQUIRE
Bring the right people in.
Paid search and social, technical SEO, content, and AI search visibility, connected to relevant landing pages and a defined conversion goal.
02 / CONNECT
Give every inquiry context.
CRM architecture, lead routing, call attribution, data cleanup, and integrations that preserve the information your sales team needs.
03 / FOLLOW THROUGH
Keep the relationship moving.
Lifecycle campaigns, email automation, sales follow-up, and customer communication triggered by meaningful events and agreed business rules.
04 / MEASURE
See what becomes business.
GA4 and Tag Manager implementation, conversion definitions, dashboards, and campaign-to-CRM measurement. Honest about the limits of attribution as well as its value.
03
Applied AI
Put AI to work where it makes a difference. Useful tools for your customers and teams, connected to your systems and business rules, with human approval where the task calls for it.
A good place to start when
Repetitive work is slowing your team, knowledge is hard to find, or you need a practical first AI use case.
AI implementation
Practical AI systems for automation and optimization. Targeted builds with a measurable return, not AI for its own sake.
Learn moreAI agents & automation
Agents that handle real work: customer support, lead qualification, internal operations, and workflow automation.
Learn moreAI strategy & consulting
Readiness audits, use case prioritization, roadmaps, and fractional AI leadership. Where AI fits before you spend a dollar building it.
Learn moreArchitecture & integration
API-driven, composable systems that connect your tools and give AI the information it needs to be useful.
Learn moreAPI development
RESTful and GraphQL APIs built for performance, security, and developer experience.
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The foundation
Engineering behind every experience
Strategy and design are backed by hands-on engineering. We can connect an existing platform, build a focused application, or help you decide what deserves investment. Scope, dependencies, and the measure of success are agreed before implementation.
A good place to start when
You need senior technical leadership, a platform that fits, or systems that finally talk to each other.
Embedded technology team
Senior technical leadership inside your business without building an in-house department.
Learn moreDigital strategy
Roadmaps that connect business goals to execution, with clear milestones and measures.
Learn moreCustom development
Software that fits how your business works. Modern stacks, clean architecture, built to scale.
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FAQ
Common questions.
Can we start with one service?
Yes. Start with the problem that matters most: a website, a CRM handoff, an analytics issue, or a focused AI use case. We can scope that work on its own and connect other disciplines when they serve the goal.
Can you work with the systems we already use?
Yes. We assess your current tools, data, and integrations first. The work may be a targeted improvement, a new connection between platforms, or a rebuild where the existing system is holding you back.
What does marketing technology work include?
CRM and lifecycle automation, paid media, SEO and AI search visibility, and analytics and attribution, connected so a campaign click, a form fill, a phone call, and a closed deal all show up in the same picture. We start with one customer journey and fix the handoffs that lose information.
How do you decide where AI fits?
We define the task, check whether the necessary information is available, and establish a baseline. A useful first implementation has a clear owner and a way to measure completed work, time saved, or a customer action.
What is Generative Engine Optimization (GEO)?
GEO improves how clearly search and AI systems can discover, understand, and cite your content. It combines technical accessibility, useful information, and credible evidence. Inclusion in an AI-generated answer cannot be guaranteed.
How long does an engagement take?
Timing depends on the scope, existing systems, content readiness, and integrations. We agree priorities, dependencies, milestones, and a measure of success before implementation. Focused projects and ongoing partnerships are both available.
Who will we work with?
Jason Van Peeren, Gravitas's founder and CTO, leads the engagement. Senior specialists join for the work that needs them, with one accountable lead across strategy and delivery.
What should work better in your business?
Tell us where you want to go and what is getting in the way. You'll speak with the person who can help you plan it and build it.
Let's Talk