Find the right
opportunity.
We examine the customer journey, the systems behind it, and the available data. You get clear priorities and a practical business case.
AI & Digital Experience Agency in Boulder, CO
Experience Matters.
We connect digital experiences, marketing technology, and applied AI to help businesses attract customers, convert demand, and bring people back.
Est. 2020
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500+ Projects
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ADDY Winner
·
Webby Award
·
Top AI Company - Clutch 2026
Scroll
0+
Years of Experience
0+
Client Engagements
$0K+
Annual Managed Ad Spend
$0M+
Technology Investments Managed
How we work
From opportunity to impact.
Start with the business goal. Focus the work. Keep improving what matters.
Find the right
Make it work
together.
A focused implementation with agreed scope, working checkpoints, and one accountable lead across experience, marketing, and engineering.
Measure.
Learn. Refine.
Track the actions that matter, prioritize the next improvement, and keep the experience and its underlying systems performing.
AI
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Strategy
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Design
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Technology
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AI
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Strategy
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Design
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Technology
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What we bring together
Three disciplines.
Three disciplines.
One business goal.
Strategy, design, marketing, and engineering working from the same brief. Built around the action you want people to take.
01
Digital experiences
Make every interaction feel considered. Websites, mobile apps, and platforms that help people find their way and take the next step.
- Websites & commerce
- Mobile apps & client portals
- UX & conversion optimization
02
Marketing technology
Connect the first click to the customer relationship. Bring your campaigns, CRM, data, and follow-up into one measurable journey.
- CRM & lifecycle automation
- Paid media, SEO & AI search
- Analytics & attribution
03
Applied AI
Put AI to work where it makes a difference. Useful tools for your customers and teams, connected to your systems and business rules.
- Sales & service assistants
- Workflow automation
- Knowledge & decision support
Expertise
Who we
Who we
work with.
Deep expertise in verticals where technology and experience drive revenue.
Travel & Hospitality
Booking platforms, property management systems, guest experience apps, AI concierge services, and digital marketing for luxury vacation rental brands, resorts, and boutique hospitality companies.
Retail & E-Commerce
Conversion-optimized storefronts, omnichannel experiences, inventory integrations, and customer journey optimization for brands selling online and in-store.
Entertainment & Media
Event platforms, fan engagement apps, content delivery systems, and digital experiences for entertainment brands, live events, and media companies.
Healthcare & Life Sciences
HIPAA-compliant platforms, patient engagement systems, provider portals, and digital solutions for healthcare organizations and life sciences companies.
Financial Services
Fintech platforms, secure client portals, regulatory-compliant digital experiences, and marketing automation for financial services and wealth management firms.
Technology & SaaS
Product development, growth engineering, scalable platforms, and go-to-market technology for software companies at every stage.
Client Work
Shipped, live, and
Shipped, live, and
in production.
Client platforms across luxury hospitality, automotive, entertainment, and consumer technology. Plus AI products we own and operate ourselves.
SUDO AI
A private-AI product line for firms that can't ship client data to a public LLM. 500+ ready-made agents do the work, and you choose where they run: SUDO Box keeps everything private, nothing leaving your building, while SUDO Cloud runs the same agents in a protected, tenant-isolated environment. Either way, your data is never trained on and never sold.
500+
Ready-Made Agents
0
Trained on Your Data
Cuvee
End-to-end digital partner for a luxury vacation rental brand. Website, mobile app, HubSpot CRM, CallRail integration, Track PMS integration, and technology leadership.
15+
Destinations
78%
Keyword Visibility
Icon Analytics
Full-service partner for a Snowflake-native healthcare data and AI consultancy. Brand and website, sales and marketing material, and working AI demos built in the customer's own Snowflake environment.
3
Integrated Workstreams
Snowflake
Native AI Tooling
HVCC
Website redesign for a regional care coalition connecting people to behavioral health services through self-assessments and pathways to support.
3x
Support Outreach
60%
Self-Assessment Completion
Oakley Airwave
Complete UX overhaul for the world's first GPS-enabled heads-up display ski goggles. Real-time metrics at 60mph.
HUD
Interface Design
1st
GPS Ski Goggles
The Playground
EXPERIMENTS
Where we ship fast and break things. Side projects, tools, and ideas that don't quite fit anywhere else.
Explore All
Applied means useful
AI with a job to do.
A sales assistant that prepares a relevant follow-up. A knowledge tool that helps your team find an answer. Automation that takes a repetitive task off their plate.
Connected to your business.
We connect AI to the right information, systems, and rules, with human approval where the task calls for it.
Built and tested in practice.
Our own venture, SUDO, gives us a place to develop and test the same engineering we bring to client work.
A result you can evaluate.
Define the job, establish a baseline, and measure completed work, time saved, or the next customer action.
Free applied AI teardown, no call required
Request an AI teardown
Where could AI do useful work for you?
Send your website and a little context. Our free applied AI teardown outlines three opportunities, what they take to build, and where to start. The founder records it, same as the work.
Who you work with
Led by the person who builds it.
Gravitas is led by Jason Van Peeren, an engineering and marketing technology leader with more than two decades across global brands, hospitality, and growing businesses.
Before Gravitas, Jason led marketing technology at Vail Resorts across 14 resort brands and co-founded MJD Interactive. Today, that experience informs the strategy, architecture, and hands-on delivery of every engagement.
Specialists join when the work calls for them. You keep one accountable lead.
- Based in
- Boulder, Colorado
- Background
- Engineering and marketing technology
Insights
What's next.
Perspectives on AI implementation, digital experience design, and emerging technology from practitioners who ship it.
AI for Small Business
AI for Small Business: What Running It Ourselves Taught Us.
Where AI does useful work inside our own companies, where we switched it off, what it costs when you run it yourself, and the 30-day plan we hand every new client.
AI Search
What a Generative Engine Optimization Agency Does (and What It Costs).
The five workstreams a GEO agency should be running, typical prices from our own engagements, and the concrete tells of an SEO shop wearing a new label.
Med Spa Marketing
Med Spa Marketing: The Complete Patient Acquisition Guide.
Why generalist agencies fail aesthetic practices, the three components of a modern patient acquisition system, and the numbers that show whether it's working.
The next right action
What should work better in your business?
Tell us where you want to go and what is getting in the way. You'll speak with the person who can help you plan it and build it.