Audit and Strategy
We analyze your current campaigns, competitors, and market. Where is budget being wasted? Which keywords actually drive conversions? What's the real cost per customer? We find the opportunities before we spend a dollar.
Most PPC campaigns waste 30-40% of their budget on irrelevant traffic. We build campaigns that target the right people at the right moment and optimize relentlessly for conversions, not clicks.
Your agency set up the campaigns six months ago and nothing has changed. Same keywords, same bids, same ad copy. The market has moved. Your competitors adjusted. Your campaigns didn't.
Your reports show impressions, clicks, and CTR. Great. But how many of those clicks turned into customers? If your agency can't connect ad spend to revenue, you're flying blind with your budget.
You're paying for clicks from people who will never buy. Broad match keywords pulling in irrelevant searches. No negative keyword strategy. Your budget is funding traffic that bounces in 3 seconds.
We analyze your current campaigns, competitors, and market. Where is budget being wasted? Which keywords actually drive conversions? What's the real cost per customer? We find the opportunities before we spend a dollar.
Tight keyword targeting, compelling ad copy, landing pages that convert. We structure campaigns for control, test systematically, and build negative keyword lists that protect your budget from irrelevant traffic.
Weekly bid adjustments, A/B testing, search term analysis, conversion tracking. We don't set and forget. We watch the data daily and make the changes that move your cost per acquisition down and your return up.
Search, display, and shopping campaigns built for your goals. Smart bidding strategies, audience targeting, and ad extensions that maximize every impression.
Ads are half the equation. We make sure the pages your traffic lands on are built to convert. Relevant messaging, clear CTAs, fast load times, and mobile optimization.
Proper attribution from first click to closed deal. We set up tracking that connects ad spend to actual revenue so you always know which campaigns are making money and which ones aren't.
Monthly reports that show what matters. Cost per lead, cost per acquisition, ROAS, budget allocation. We show you exactly where your money goes and what it produces.
We've managed paid search campaigns for hospitality, healthcare, and professional services.
Luxury hospitality brand saw paid search ROAS triple after campaign restructuring, negative keyword cleanup, and landing page optimization.
Healthcare client reduced cost per qualified lead by 40% through tighter keyword targeting, improved quality scores, and better ad-to-landing-page alignment.
CallRail integration connecting every phone call to the specific campaign, keyword, and ad that generated it. Complete visibility into what's working.
"Our previous agency showed us click reports. Gravitas showed us which campaigns were actually making us money. We cut the waste and doubled down on what worked."
Luxury Travel Brand
It depends on your market and goals. We typically recommend starting with $3K-$10K per month in ad spend to generate meaningful data, plus management fees. We'll give you a realistic budget recommendation based on your industry and competition.
PPC can generate leads within days of launch. But optimization takes time. Expect 2-3 months to dial in targeting, bids, and messaging. After that, campaigns should be steadily improving month over month.
Our primary focus is Google Ads and search campaigns where intent is highest. If social advertising (Meta, LinkedIn) is part of your strategy, we can discuss it. But we won't recommend channels that don't fit your goals.
Typically $2K-$5K per month depending on ad spend volume and campaign complexity. No hidden fees, no percentage-of-spend pricing that incentivizes us to increase your budget unnecessarily.
Absolutely. We'll audit what you have, identify quick wins, and restructure what needs fixing. Most clients see improvement within the first 30 days just from cleaning up wasted spend and tightening targeting.
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We'll audit your current campaigns for free and show you where the waste is. No commitment, just clarity.
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