The Store of the Future


We partnered with The Container Store, the country’s leading retailer of storage and organization products, to reimagine its flagship store in Dallas. The project has revolutionized the in-store shopping experience and created a suite of digital products that will continue to add value to The Container Store for years to come. Working with strategic design and architectural firm, FRCH Design Worldwide, the project also includes a new architectural design and merchandising strategy.

The Next Generation Store concept is a result of extensive consumer research, bringing to life a customer experience that offers a balance of convenient and unique digital tools combined with personalized service to deliver on the brand’s purpose. The innovative new concept will serve as a test-and-learn environment to determine elements for eventual rollout to new and existing locations.


Container Store


Gravitas in Physical