Local Focus, Global Scale


Ever since Levi’s patented the original blue jean in 1873, wearing denim has been about making it your own. Whether that meant repairing the stresses of working in the gold fields, sitting in the bath for the true shrink-to-fit experience or adding custom cuts, pins or patches to get that one-of-a-kind look, alterations have always been part of the Levi’s® experience. Now Levi’s has launched its Tailor Shop’s worldwide in Times Square, NYC, SoGo Shanghai, and Milan to name a few of the most recent.

Explore in-store digital experiences that will inspire and educate shoppers on the new Tailor Shop clothing customization offerings on a global level, but also curate with localized offerings at each location. Create a tool for store tailors to provide a better customer experience with multiple languages, content and product resources.

We created an international in-store, interactive digital experience that simplifies the Tailor Shop offerings, unleashes the potential of Levi’s garments, and inspires creativity and fun for the Tailor Shop customer experience – while increasing Tailor associates efficiency and effectiveness. We also created a localized store experience for each locations specific product offerings, including a WeChat customization integration in the Shanghai location. The digital experience is available in multiple languages to enhance the ability to communicate with global visitors and localized countries around the global.




Gravitas in Physical