Falken Tire was looking to expand their brand recognition to a new demographic. After significant market research, we found that Falken had serious clout with one of the hardest demographics to attract – 18 – 30-year-old males. Falken is huge in the racing and drifting world. As a company, they also needed to attract the 30 – 55 year old demographic, but without losing what they currently have. We designed a site that caters to the younger crowd with social feeds, a Motorsports area, and of course, the Falken Models. We also added easy-to-use Tire Finder calculators and significantly more information on their products than before to attract customers that are a bit older and looking for more specifications. The site has been a huge success.
A Long Relationship
Gravitas in Web