As Legendary prepared to re-launch the franchise of Tokyo’s iconic radioactive monster, Godzilla, they needed to make a splash at one of the most talked about entertainment events in the world – San Diego Comic-Con. Legendary rented a warehouse seven blocks from the San Diego Convention Center and proceeded to create a Universal Studios level attraction inside. We created a digital activation that combined Geolocation, Augmented Reality and Photo Filters to bring fans into the amazing experience that was built to house the big guy.
Once inside the experience, users were challenged to find five Japanese language posters with the “Translator” portion of the app. Upon finding a poster, a user would hold their phone up to it and magically see the text translated to English. Qualcomm’s Vuforia augmented reality software was used to create this effect. Upon collecting all five posters, the user would unlock exclusive, never-seen-before content – key art from the upcoming movie.
